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Search Engine Optimization |
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What is SEO? |
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It is commonly known that Search Engine Optimization (“SEO”) is a process where tweaks and improvement are done on a website to improve the ranking in terms of search results on search engines such as Google, Bing, Yahoo, etc. Wikipedia describes SEO as the process of increasing the amount of traffic to a web site or web page from search engine via organic search results instead of search engine marketing solutions such as GoogleAds that requires payment. Studies have shown that the earlier a website appears on the search result list, the more visitors it will receive from the search engine. It is not easy to optimize a site. It involves a combination of web programming skills, knowledge about how search engine optimization works, seo marketing skills and writing skills as well as a deep understanding on the industry and keywords of that particular company/organization that is required to drive the correct target market to their website. |
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SEO Company
Quality Direct is a company that has been involved in website design and software development for many years. Being involved in this business for some time, we see the importance of a website being built with SEO optimization in mind at the design and development stage, before programming of the site starts. For example, if a fledging business is building a website that requires traffic from Google search, it would be unwise to build the entire site with a flash design format. Flash websites looks very nice and interactive, but it would not work for companies that are new and unknown as no traffic will come to the site if the search engine cannot “see” it. Why having a beautiful looking site if nobody is going to see it! Many SEO companies in Malaysia guarantees that you be at the TOP of the ranking on Google or Yahoo and charges an extremely high price once the result is delivered. What these so called SEO consultants or rather “Con”-sultants do not tell you is that these results may be temporary. The algorithm of the search engine may change anytime and “punish” those sites that are artificially enhanced with questionable SEO techniques. These firms would normally ask you to provide them the keywords to optimize without doing the research of keywords that would benefit your company the most. What is the point of having those keywords on TOP 10 of the search engine if none of those keywords is EVER searched for!?
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| SEO Optimization Search engine optimization requires a keen understanding of search engines and websites. It would be best if a new website is built during the initiation stage with SEO in mind. The process typically starts with the research of keywords suitable for your company, and inserting these keywords within the HTML coding of the site. It then proceeds with search engine submission of your site and sitemap to all the major search engines. Then it is continued with the SEO linking processes, within the website as well as from and to external websites. The commonly unknown factor that search engine optimization companies forget (or don’t want) to tell you is that the CONTENT of the website is the MOST IMPORTANT factor to get the web site listed on the search engines. It is the most efficient and long-lasting way to make sure that your website is sustainably high on the search engine ranking. We provide insight knowledge of how you should structure your content, couples with copywriting services if you require any. |
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